Evalutation task 4

If our movie was to be produced Olivia and I believe it would be rated as a ‘12A’. The story lines would be too explicit for the younger audiences. To be classed as a ‘12A’ the requirements include ‘No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult’ (http://www.bbfc.co.uk/#).



Therefore the target audience for our film are females between the ages of 13 – 16. We believe that our film will be most appreciated by that particular age group. The target audience shall be the average female teenager – casual clothes (Jeans/leggings and a top), enjoys going shopping, and enjoys spending time with friends.


The films and television programmes that our target audiences will enjoy are films such as: mean girls, bridal wars, 10 things I hate about you, Never been kissed etc. The television programmes that would be enjoyed by our audiences are programmes such as: Hollyoaks, Eastenders, Friends, America’s next top model, the inbetweeners etc. As a group we gained inspiration from these films and programmes and attempted to include elements of several of them in our film opening.


Our target audience would enjoy chart music- mainly r ‘n’ b, however they would enjoy music such as ‘pop’, ‘indie’ and ‘Dance’. Their favourite artists would include Rhinanna, Mika, Chris Brown, Beyonce, Vampire weekend, Mariah Carey etc. Olivia and I researched several of these ‘stereotypical’ teenage artists and we gained inspiration from a Mika video – when he gets out of bed, flicks the cover over and a door opens likewise we used the ‘popular’ girl getting out of bed, flicking the cover over and the fridge door opening.


The reason why I believe that our film would be appealing to this audience because the characters we have produced reflect everyday girls: There will always be a ‘Kayleigh Daniels’ and a ‘Poppy Harris’ in the stereotypical high school, therefore the audience can relate to the characters. Olivia and I also asked around our school to identify which films were most appealing to the average teenage girl; our results showed with an overwhelming percentage that Romantic Comedies were the most sort after. Olivia and I therefore made a decision to create a Romantic comedy film opening.